Founded in 2016, this iconic cosmetics brand was launched to bring originality to beauty. Initially focused solely on false lashes - enthusiastically endorsed by YouTube and Instagram influencers - this drove rapid growth in social presence. Over time, the brand expanded into makeup, beauty tools, and accessories.
Quantum Spark Advertising leveraged existing website traffic and ad-performance data to build a funnel-based strategy. We identified core audiences and targeted new customers via Instagram and Facebook, while nurturing loyalty among existing ones. Given the brand’s appeal to women aged 18-30, efforts also extended to Snapchat and TikTok, using trending UGC (user‑generated content) from influencers and in-house creators, supported by on‑brand ad copy.
As a result, within the partnership:
We'll audit your ad accounts and backend numbers, then tell you honestly whether we can help.